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Search Engine Marketing (SEM)

Search Engine MarketingSearch Engine Marketing (SEM) is a form of internet advertising using search engines to promote a website or portal in search engine results pages (SERPs).  Search Engine Marketing is typically composed of several elements and tend to vary from resource to resource. As a search engine marketing agency, SEO By Industry, can help you better promote your website through search engine optimization, local search and paid search.

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Our team’s unique and dynamic search engine marketing program combines all three elements to give you the best opportunity for your business. Combining all three SEM elements simultaneously allows you to utilize the beneficial aspects of each element to advertise your business. Achieve quick results from paid search, build your local presence in your community, and develop a continuously improving marketing campaign with SEO. Let our Search Engine Marketing Company take your business to the next level.

SEM BENEFITS

  • SEM allows for a multilayer marketing approach. Get instantaneous results, local presence and continuous improvement.
  • Cover more landscape. There is a limited number of spaces on a search engine. SEM can allow your to show up multiple times for a search phrase taking a larger percentage of prime advertising real estate.
  • Using all of the SEM elements simultaneously can build a stronger over all campaign. Each element provide support for the other area.

SEM STATISTICS

  • 90% of searchers perform offline follow up with businesses they find online such as calling for information or making a purchase (comscore)
  • 73% of activity online is in one way or another “related to local content” (Google 5/07)
  • 97% of Internet users in the U.S. gather shopping information online. (NPD Group)
  • For every dollar U.S. consumers spend online, another five are going to offline purchases that are influenced by online research (MIT Technology Review)
  • As of 2009, 78.14% of the U.S. population utilize the internet. (World Bank, World Development Indicators)
  • 88.1% of US internet users ages 14+ will browse or research products online in 2012 (hubspot)