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Paid Search Management (PPC)

PPC MarketingPaid Search Management (pay-per-click or PPC) is the process of managing paid advertising such as search and contextual links. Typical management includes Google, Bing/Yahoo, and other contextual text link sources. Paid Search allows advertisers to easily target consumers by product and geographical area. It’s become a popular choice for businesses looking for quick measurable results.

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Because PPC is so measurable, the ability to optimize and improve results are strong. Paid search is attractive to companies and businesses of all sizes as it tends to level the playing field.  You can find your local dentist to your national hotel chain utilizing a pay-per-click (PPC) campaign.

PAID SEARCH BENEFITS

  • Low initial investment since you only pay for people that click through to your website.
  •  Paid search delivers immediate results. It takes only a few days to start a campaign.
  • PPC provides some of the most measurable results for marketing. These results allow us to quickly optimize for better performance.
  • Geo-target your ads to only show to potential customers in specific areas such as a radius from zip code, cities, states, regions, and/or countries.
  • Select to advertise key phrases that are most suited to produce a quality client.
  • Leverage the high level of reporting to improve and steer other internet marketing campaigns.

PAID SEARCH STATISTICS

  • 90% of searchers perform some offline follow up with businesses they find online such as calling for more information or making a purchase (comscore)
  • 97% of Internet users in the U.S. gather shopping information online. (NPD Group)
  • As of 2009, 78.14% of the U.S. population utilize the internet. (World Bank)
  • 88.1% of US internet users ages 14+ will browse or research products online in 2012. (hubspot)
  • 61% of online local searches result in an offline purchase (TMP/ comScore)
  • 73% of activity online is in one way or another “related to local content” (Google 5/07)
  • For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)