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Local Search Marketing

Google Local MarketingLocal Search Marketing is the process of advertising using business listings to target a local consumer base. Google Plus,  Yahoo Local, and Bing Local have fast become powerful ways for businesses to attract new customers. Local search marketing can help a business become the brand of choice for a community.  With the vast majority of consumers using the internet to find a local business, local search marketing can become a vital part of your overall marketing strategy.

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Not only can local search provide direct clients but through its reviews, a business can increase its overall performance. Whether consumers find a business through radio, tv, print or word of mouth, they will typically look up the reviews to gauge reputation. A business with positive reviews in their listings can boost the likely hood of a potential consumer selecting their business over a competitor with a negative reviews or no reputation.

LOCAL SEARCH BENEFITS

Attract consumers interested in using a service or purchasing a product from a local business.

  • Builds credibility through reviews and testimonials on portals users feel are trustworthy.
  • Promote coupons, offers, and special deals through your listing.
  • Measurable results and reporting.
  • Take advantage of the increased usage in mobile phone local searches.
  • Become a staple business in your community that becomes synonymous with your industry.

LOCAL SEARCH STATISTICS

  • 73% of activity online is in one way or another “related to local content” (Google 5/07)
  • 86% of all online searchers use local search to find businesses (Kelsey Group)
  • Reviews on a site can boost conversion +20%. (Bazaarvoice.com)
  • 3 billion searches each month are for local-based keywords (Google, SXSW 2011)
  • 1 in every 3 Google searches from mobiles are local (Google, CITA Wireless 2010)
  • Google Maps has 150 million mobile users (Google, SXSW 2011)
  • 61% of online local searches result in an offline purchase (TMP/ comScore)